The Nike company is facing widespread condemnation from disability groups for running this advertisement, which appeared in several American outdoor magazines including: Backpacker Magazine, (October and December 2000) and Men's Journal, (October 2000).
The ad, for a running shoe called the Air Dri-Goat, reads:
Fortunately the Air Dri-Goat features a patented goat-like outer sole for increased traction so you can taunt mortal injury without actually experiencing it. Right about now you're probably asking yourself "How can a trail running shoe with an outer sole designed like a goat's hoof help me avoid compressing my spinal cord into a Slinky on the side of some unsuspecting conifer, thereby rendering me a drooling, misshapen non-extreme-trail-running husk of my former self, forced to roam the earth in a motorized wheelchair with my name embossed on one of those cute little license plates you get at carnivals or state fairs, fastened to the back?" . . .
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