Advertisers Statement:

Wieden + Kennedy Statement Re: Nike Air Dri-Goat Advertisement
October 25, 2000

"We have stepped over the line with this advertisement and there is no excuse for it. We have hurt a group of people for whom we have enormous admiration. These are men and women who demonstrate more courage in a single day than most of us will in our lifetime; who accomplish more, inspire more, and have far more reasons to be proud. For myself personally and for this advertising agency, I deeply apologize. I only wish there were a way to run the clock backwards." Dan Wieden, Co-Founder & CEO